PRIVACY POLICY
How FLYTE collects, uses, and protects your information
Zeeng Sports, LLC d/b/a FLYTE • Overland Park, Kansas, USA
Last Updated: May 21, 2026
This Privacy Policy explains how Zeeng Sports, LLC d/b/a FLYTE (“FLYTE”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you use our website (flytegolf.ai), mobile application (the “App”), FLYTE Golf Radar hardware (the “Device”), and related services (collectively, the “Services”).
By using the Services, you consent to the data practices described in this Policy. If you do not agree, please do not use the Services.
Information We Collect
When you create an account, we collect your name, email address, and any other information you provide (such as profile details or golf handicap).
Account & Contact Information
Device & Performance Data
Usage & App Data
Location & Sensor Data
Information From Third Parties
Provide, operate, and improve the Services, including AI coaching, personalized plans, and community features;
Train and improve our AI models using de-identified and aggregated performance data;
Analyze usage trends and develop new features;
Process transactions and manage subscriptions;
Communicate with you about your account, updates, and support;
Ensure the security and integrity of the Services;
Comply with legal obligations and enforce our Terms.
We may create aggregated, anonymized, or de-identified datasets from performance and usage data. These datasets do not identify individual users and may be used indefinitely to improve our products and AI capabilities.
We use the information we collect to:
When you use the FLYTE Golf Radar, we collect swing and ball flight data including (but not limited to): ball speed, launch angle, spin rate, carry distance, club speed, smash factor, shot shape, dispersion, and other metrics generated by the Device. We also collect device identifiers, firmware version, battery status, and connection data.
We collect information about how you interact with the App & Services, including features used, AI coaching interactions, community activity (Crews, posts, leaderboards), session data, and crash/analytics logs.
With your permission, we may collect approximate or precise location data from your device to support features such as course mapping or contextual coaching. You can disable location access in your device settings.
We may receive information from payment processors, app stores, or analytics providers to facilitate transactions and improve the Services.
How We Use Your Information
Legal Bases for Processing (GDPR & Similar Laws)
Contract — to provide the Services you have requested;
Legitimate Interests — to improve our AI models, analyze usage, prevent fraud, and develop new features (balanced against your rights);
Consent — where we ask for your explicit consent (e.g., certain marketing or optional data sharing);
Legal Obligation — to comply with applicable laws and regulations.
When processing personal data of individuals in the EEA, UK, or other jurisdictions with similar requirements, we rely on the following legal bases:
Sharing of Information
We do not sell your personal data. We may share information in the following circumstances:
Service Providers — with vendors who perform services on our behalf (hosting, analytics, payment processing, customer support) under confidentiality obligations;
Legal Requirements — when required by law, court order, or to protect our rights, safety, or property;
Business Transfers — in connection with a merger, acquisition, financing, or sale of assets (you will be notified of any material change in ownership);
Aggregated Data — we may share aggregated or de-identified data that cannot reasonably be used to identify you.
Data Retention
We retain personal data for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Performance and swing data used to train our AI models may be retained in de-identified form indefinitely. You may request deletion of your account and associated personal data as described below.
Your Privacy Rights
Depending on your location, you may have the following rights:
Access — request a copy of the personal data we hold about you;
Correction — request correction of inaccurate or incomplete data;
Deletion — request deletion of your personal data (subject to legal and operational limitations, such as data already used to improve AI models in de-identified form);
Restriction & Objection — restrict or object to certain processing;
Data Portability — receive your data in a portable format (where technically feasible);
Withdraw Consent — withdraw consent where processing is based on consent.
To exercise these rights, please contact us at privacy@flytegolf.ai. We will respond within the timeframes required by applicable law (typically 30 days for GDPR requests). We may need to verify your identity before fulfilling certain requests.
Note: Deleting your account will remove your personal profile and identifiable information, but de-identified performance data previously used to train our AI models will generally not be deleted, as it no longer identifies you.
Data Security
We implement reasonable technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no security system is impenetrable, and we cannot guarantee absolute security of your data.
International Data Transfers
Your information may be transferred to and processed in the United States and other countries where our service providers operate. When we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms.
Childrens Privacy
Our Services are not directed to children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under this age. If you believe we have collected such information, please contact us immediately so we can take appropriate action.
Changes To This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Policy on our website or through the App, and updating the “Last Updated” date. Your continued use of the Services after the effective date constitutes acceptance of the updated Policy.
Contact Us
For privacy-related questions or requests:
Email: privacy@flytegolf.ai
Mail: Zeeng Sports, LLC d/b/a FLYTE
Attn: Privacy
Overland Park, Kansas, USA
This Privacy Policy explains how Zeeng Sports, LLC d/b/a FLYTE (“FLYTE”, “we”, “us”, or “our”) collects, uses, discloses, and protects personal information when you use our website (flytegolf.ai), mobile application (the “App”), FLYTE Golf Radar hardware (the “Device”), and related services (collectively, the “Services”).
By using the Services, you consent to the data practices described in this Policy. If you do not agree, please do not use the Services.
Information We Collect
When you create an account, we collect your name, email address, and any other information you provide (such as profile details or golf handicap).
Account & Contact Information
When you use the FLYTE Golf Radar, we collect swing and ball flight data including (but not limited to): ball speed, launch angle, spin rate, carry distance, club speed, smash factor, shot shape, dispersion, and other metrics generated by the Device. We also collect device identifiers, firmware version, battery status, and connection data.
Device & Performance Data
We collect information about how you interact with the App & Services, including features used, AI coaching interactions, community activity (Crews, posts, leaderboards), session data, and crash/analytics logs.
Usage & App Data
With your permission, we may collect approximate or precise location data from your device to support features such as course mapping or contextual coaching. You can disable location access in your device settings.
Location & Sensor Data
We may receive information from payment processors, app stores, or analytics providers to facilitate transactions and improve the Services.
Information From Third Parties
How We Use Your Information
Provide, operate, and improve the Services, including AI coaching, personalized plans, and community features;
Train and improve our AI models using de-identified and aggregated performance data;
Analyze usage trends and develop new features;
Process transactions and manage subscriptions;
Communicate with you about your account, updates, and support;
Ensure the security and integrity of the Services;
Comply with legal obligations and enforce our Terms.
We may create aggregated, anonymized, or de-identified datasets from performance and usage data. These datasets do not identify individual users and may be used indefinitely to improve our products and AI capabilities.
Legal Bases for Processing (GDPR & Similar Laws)
Contract — to provide the Services you have requested;
Legitimate Interests — to improve our AI models, analyze usage, prevent fraud, and develop new features (balanced against your rights);
Consent — where we ask for your explicit consent (e.g., certain marketing or optional data sharing);
Legal Obligation — to comply with applicable laws and regulations.
Sharing of Information
Service Providers — with vendors who perform services on our behalf (hosting, analytics, payment processing, customer support) under confidentiality obligations;
Legal Requirements — when required by law, court order, or to protect our rights, safety, or property;
Business Transfers — in connection with a merger, acquisition, financing, or sale of assets (you will be notified of any material change in ownership);
Aggregated Data — we may share aggregated or de-identified data that cannot reasonably be used to identify you.
Data Retention
We retain personal data for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Performance and swing data used to train our AI models may be retained in de-identified form indefinitely. You may request deletion of your account and associated personal data as described below.
Your Privacy Rights
Access — request a copy of the personal data we hold about you;
Correction — request correction of inaccurate or incomplete data;
Deletion — request deletion of your personal data (subject to legal and operational limitations, such as data already used to improve AI models in de-identified form);
Restriction & Objection — restrict or object to certain processing;
Data Portability — receive your data in a portable format (where technically feasible);
Withdraw Consent — withdraw consent where processing is based on consent.
We use the information we collect to:
When processing personal data of individuals in the EEA, UK, or other jurisdictions with similar requirements, we rely on the following legal bases:
We do not sell your personal data. We may share information in the following circumstances:
Depending on your location, you may have the following rights:
To exercise these rights, please contact us at privacy@flytegolf.ai. We will respond within the timeframes required by applicable law (typically 30 days for GDPR requests). We may need to verify your identity before fulfilling certain requests.
Note: Deleting your account will remove your personal profile and identifiable information, but de-identified performance data previously used to train our AI models will generally not be deleted, as it no longer identifies you.
Data Security
We implement reasonable technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no security system is impenetrable, and we cannot guarantee absolute security of your data.
International Data Transfers
Your information may be transferred to and processed in the United States and other countries where our service providers operate. When we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms.
Childrens Privacy
Our Services are not directed to children under 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under this age. If you believe we have collected such information, please contact us immediately so we can take appropriate action.
Changes To This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Policy on our website or through the App, and updating the “Last Updated” date. Your continued use of the Services after the effective date constitutes acceptance of the updated Policy.
Contact Us
For privacy-related questions or requests:
Email: privacy@flytegolf.ai
Mail: Zeeng Sports, LLC d/b/a FLYTE
Attn: Privacy
Overland Park, Kansas, USA